Colleen Kenny LaRocque is the owner of Col Rock LLC, an independent marketing and communications consultancy catering to corporations, nonprofitsand individuals. Previously, Colleen spent 18 years in executive-level strategic communications roles at Fortune 100 companies. For over a decade, she was Vice President in charge of marketing and communications for CBS, America’s number one television network, and developed some of the world’s most well-known media brands. Colleen began her tenure at CBS as a financial speechwriter, responsible for earnings remarks, strategy presentations and Reg FD communications. Before joining CBS, Colleen led strategic planning and communications at the New York Life Insurance Company. Colleen has a Master’s degree in Mass Communication from UNC Chapel Hill and a Bachelor of Arts degree in English and Spanish from the University of Notre Dame where she graduated with honors in 1997. She has a lifelong interest in how ideas spread and drive change.
Stay informed about news and advocacy centered on the crisis of high drug prices