Prescription Justice is pleased to welcome Colleen Kenny LaRocque to the Board of Directors. The Prescription Justice Board provides leadership for carrying out the organization’s mission to end the crisis of high prescription drug prices in America.
Colleen is the owner of Col Rock, LLC, an independent marketing and communications consultancy serving corporations, nonprofits and individuals. Previously, Colleen spent 18 years in executive roles at Fortune 100 companies defining, developing and driving brand messaging strategies and corporate positioning campaigns.
For over a decade, she led the brand marketing team for the CBS Television Network, responsible for marketing hundreds of hours of content and developing presentations, speeches and other materials in support of the CBS public image. Before that, Colleen was responsible for strategic planning and communications at the New York Life Insurance Company.
Colleen’s deep understanding of how to drive media and public attention in support of organizational goals will greatly serve Prescription Justice’s work to advance our policy platform.
To read more about Colleen’s background, check out her full bio here.